The Last of the Big 3
By: Zak Priest
We're on to the last big platform of this Purina vs Nature's Variety blogging mini-series, YouTube. Let's jump right in.
Purina
As a consumer, I tend not to like company YouTube channels and Purina's is no different. Their numbers aren't bad, 7,701 subscribers and 7,867,774 views, but their content is. It's all ads, and not the "this is really entertaining and innovative so I don't care if it's an ad" kind of ads, just the plain old run of the mill hard sell stuff that I'm forced to sit through (not by choice) before I can watch Good Mythical Morning. I understand that kind of stuff needs a home, but can't it live among stuff that's a little more engaging? I guess making this basic stuff makes it a little easier to have regular uploads, which is something they are good at (a video every two weeks or so). Out of their last five videos, this was their most successful.
I also wanted to note that comments, likes, and dislikes are disabled on their channel. Maybe it's related to all the negative activity on their Facebook, who knows?
Nature's Variety
In hindsight I probably should have just made a template for these Nature's Variety segments. Relatively low stats due to being a smaller company. Quality content that is posted infrequently, sometimes months apart. Positive customer interaction. To save time let me give you the straight stats.
Subscribers: 498
Total Views: 963,259
Average Upload Frequency: Once every 3 months or so
Most Successful Recent Video: Our Story
Conclusion
It's safe to say that these two brands are more or less the same across the big 3 social media platforms. Even though I'm not a fan of their content, Purina wins the YouTube Challenge. Their channel was overall more successful.
No comments:
Post a Comment