Some 1-On-1 Time
By: Zak Priest
We've spent a bunch of posts comparing Purina and Nature's Variety, and their current digital marketing strategies. Today I want to switch gears and focus on Nature's Variety and what I think they should be doing.
The Problem
Nature's Variety does not have a strong social media presence, period. They have low follower counts, low post interactivity, and extremely inconsistent posting patterns across the big 3 social media platforms (Facebook, Twitter, YouTube). Nature's Variety is one of the biggest providers of raw dog food and they have passionate community of dog lovers behind them. They just need to harness that community.
The Solution
The Puppy Love Club
The plan is to have customers send us their pet pictures and/or stories. Every day we will feature a "Puppy Love Club Member" on our Facebook page. At the end of the month we will put all the featured club members in a draw for a free bag of food of their choice.
It's a simple idea but I really think it accomplishes what we need to get done:
- Increase page traffic
- Incentivize frequent posting
- Connect more with our community
This strategy can and should launch anytime but I think it will be most effective in February (less days means less entrants).
So what do think? Let us know your thoughts by hitting us up on Twitter @MarketingKennel.
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