Campaign Proposal: Canidae

A Digital Marketing Campaign to Improve Canidae's Youtube Presence 

Kelsey LeCoure

As determined in a previous post regarding my two brand's YouTube channels, Canidae is strongly lacking in this area. They have been on YouTube for many years and only have 5 videos posted. They also do not show how many subscribers they have but based on the view count and other statistics, they most likely have a low subscriber count as well. 

The Idea

For Canidae's YouTube campaign, I am proposing that they hold a contest asking pet owners to submit short films of their pets - high quality, 2:00-3:00 minutes in length. Once they receive video submissions, they will then re-post the videos on their channel. At the beginning and end of each video, the company's logo and social media information (Facebook, Twitter, Instagram, Pinterest, Website, etc.) , as well as the name of the person who submitted the video will be shown.
Once the videos have been uploaded for 2 weeks, the video with the highest number of likes will be selected as the winner of one year's supply of Canidae dog or cat food.

Win 1 year's supply of Canidae food (your choice of recipe)!

This campaign will bring much attention to the channel as well as the Brand themselves. People who have never heard of Canidae will visit the website to find out more about their products. It will also encourage people to interact with their social media channels. The YouTube campaign will be shared on ALL social media pages daily. Each day the company can share a different video that has been submitted. Who doesn't love a cute dog or cat on their Facebook timeline?!