Link Metrics Matchup

Internets Opinion of Blue Buffalo and IAMs Website

Mark Faber

Blue Buffalo's Moz Analytics

As you know there are billions of web sites on the internet so how do you know which are reliable sources of information? One helpful tool is called the Moz toolbar, it analyzes the web page you are on and gives a “credit” score. Moz does this by analyzing the number of inbound links, or outside websites that refers readers to your website. If lots of other reputable websites are referring users to your site the domain authority or ‘credit score’ of your page increases.

Looking at the Blue Buffalo and IAMs websites using the Moz toolbar there are some interesting things to discover about the brands:

	IAMs	Blue Buffalo
Domain Authority (high=good)	40/100	61/100
Total Links	25	5,475
Spam Score (lower the better)	3/17	2/17

Vancitybuzz.com

The most followed link to IAMs domain comes from a website called SheKnows, a cosmetics blog, and names IAMs as an offender in product testing on animals, which seems logical to me but is apparently a no-go. The next 2 sites linking to IAMs.com are much more positive, one a Quebec newsletter, from newswire.com, names IAMs as the main sponsor in helping 7 million shelter pets find a home. The other from vancitybuzz.com, a website focusing on Vancouver and sharing tips on keeping our furry friends cool during the summer.

Blue Buffalo’s top inbound link unsurprisingly is Google, followed by Wikipedia which names Blue Buffalo in a pet food recall, which is not the kind of attention that a company would like to attract. Fortunately the third link is from Pinterest

which is another social media site that gathers interesting websites, articles and pictures form the internet in one place to be shared. The post that has been redirecting people to Blue Buffalo names them as a top brand for weight control in dogs and their positive role in the End Pet Cancer movement.