A look at the twitter pages of both Petcurean and Canidae pet food brands
Kelsey LeCoure
Petcurean and Canidae both have twitter accounts. Petcurean
currently has 6,444 followers while Canidae has 13,500 followers. This means
that Petcurean has Less than half of the follows that Canidae has
received. Upon scrolling through their pages, I notice that Canidae posts a lot
of original content whereas Petcurean posts some original content but mostly
re-tweets content from other pages. Both brands do not seem to follow the 50/50
rule on Twitter. Some of the keyword sentences used by Canidae are Pet Nutrition, Free Treats, and Giveaway.
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| Petcurean's most popular recent tweet |
The most recent and successful tweet from Petcurean is the one shown above. It
received 2 retweets, 3 likes, and 11 comments. This was most likely due to the fact
that for every comment received, the company agreed to donate 1lb. of food to
the NOAH animal shelter. They ran the exact same post on their Facebook page as
well.
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| Canidae's most popular recent tweet |
Canidae’s most recent successful post received a total of 177 retweets, 63 likes, and 23 comments. This post was for a contest that was giving away free treats to people who retweeted the post AND followed their account. This is a great way to gain new followers and increase engagement on your twitter content. They run this contest every Friday!
Overall, Canidae is the winner of the Twitter Showdown. They have weekly contests that receive a large amount of engagement, their posts are more frequent, and they post mostly original content.
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