Round 2
By: Zak Priest
Last time we looked at Facebook and both Purina and Nature's Variety did pretty bad. Maybe they put more time into their Twitter accounts? Let's find out.
Purina
Purina has a pretty alright page, nothing spectacular, but alright. They have 45,000 followers and they post frequently. On average about once a week. Ever so often they will do an event over Twitter and will post many times within that event period. Just like their Facebook page, they don't follow the 50/50 rule and mostly post pet pictures and articles of interest to pet owners. This is their most popular post...
It's not that outstanding but it's pretty in-line with the rest of their content.
Nature's Variety
Nature's Variety reminds me of a college student. They work really hard for a short stretch and then they aren't seen until finals. It's a shame because they have a budding little Twitter community. They only have 5,331 followers but they are all dedicated. They could get more followers but they just don't post. They had a ton of activity in January and then they go silent until May. They don't follow the 50/50 rule but I was pleased to see that majority of their posts are customer interaction about their products. Their most successful post is a great one.
I recommend you watch the video to get the full effect but it's so awesome to see such a high like and retweet count for a page that gets about 5 on average.
Conclusion
Both companies did a lot better than I thought they would after what I witnessed with their Facebook accounts. Both of their top posts are there because of the cute factor (as it should be). I'm giving Purina the win on this one because I found their content more consistent.
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