A Facebook Faceoff

Comparing Iams and Blue Buffalos Social Engagement

Mark Faber

Taking a look at IAMs and Blue Buffalo's Facebook pages there are a couple quick facts we can find to compare these two brands and the level of engagement they provide on the worlds #1 social media. IAMs has 726, 573 likes, with Blue Buffalo only at a quarter the number at 176,225 likes. IAMs typically responds to messages within a few hours and Blue only takes 1 hour. 

For Past 25 Posts

IAMs Top Post

Digging a little deeper into the two Facebook pages by comparing the past 25 posts by each company we can make some more informed conclusions. IAMs posts every 5 days on average, and Blue Buffalo posts once a day (If you’re keeping score its IAMs:1 Blue:2). 
Average number of Likes, Comments, and Shares per post for Blue Buffalo : 191, 104, and 31(respectively). IAMs appears to win on the surface with 1180, 27 and 165. However 65% of their likes have come from 1 post with 19,098 likes, 270 comments and 2,251 shares during the Christmas season (I also think this was a boosted or paid post). Blue Buffalo's top post (1,230 likes, 1,125 comments and 105 shares) was a contest to win a meat rolls for your dogs. Blue Buffalo's post did well because it offered fans a chance to win if they engaged with the post, and IAMS did well because it was posted during an optimal time. 
Overall Blue Buffalo is doing a better job with interacting on Facebook, with a higher engagement percentage (#of likes/post compared to # of followers) although it does appear that IAMs is making a push to post more often and more engaging comment. Hopefully they will both keep posting regularly to keep consumers engaged and knowledgeable about the companies!