Author: Kelsey LeCoure
SEO is an important consideration for marketers because it helps your website/brand become more prominent in search engines which will assists in gaining customers, viewers, and raising overall awareness of your company. In the dog food industry, both Petcurean and Canidae are independently owned, small companies. By the end of this post I will determine which of the two sites, when compared, has a stronger SEO.
SEO Considerations
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Petcurean
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Canidae
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1.
URL:
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http://www.petcurean.com/
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http://www.canidae.com/
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2.
Page Title
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Premium Pet Food for Dogs and Cats | Petcurean
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CANIDAE® - Pet Food Made By Pet People
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3.
Meta Description
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Petcurean is a premium pet food company that specializes in dog and
cat food. We have five canine product lines for all your pet’s dietary needs.
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Here at CANIDAE®, we’re pet people. We use the same ingredients we
want for our own dogs and cats in our foods. Independent and family-owned,
we’ve been making
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4.
Meta Keywords and Monthly
search volume:
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Not found
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Not found
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5. Structural elements:
H1, H2, H3
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H2: Our Products • Nutrition hotline • Call 1.866.864.6112 • Petcurean
near you • Try our food for free • Get the Scoop!
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H1: • We Make Foods For Our Pets And Yours • We’d Love To Share Our
Story With You! • Sign in with Facebook, WordPress or G+! • Follow Us On
Social Media
H2: We Are Pet People. • Have a Dog? • Have a Cat? • Our Featured Articles • Find a store near you! • How to Teach Your Dog to Play Fetch • The Benefits of Having Two Dogs • CANIDAE® Grain Free PURE Wild Adult Dog Formula Made With Fresh Wild Boar • Sign up for our Email Newsletter! • See what we're up to on Facebook! • CANIDAE® Grain Free PURE Sea Adult Dog Formula Made With Fresh Salmon • How to Pick the Right Dog for a Home with Children • What to Do if another Dog Attacks Your Dog • What Do Dreams about Cats Mean? • Like us on Facebook! • Receive our weekly Blog email! • Find CANIDAE at your Local Store! • CANIDAE® Q&A with Lobeau • These Dogs Hate Getting a Bath More Than Anything • CANIDAE® Grain Free PURE Control Hairball Control Cat Formula Made with Fresh Chicken • Find out where we came from and why we love pet food! • View our blog! • CANIDAE® Grain Free PURE Meadow Senior Cat Formula Made with Fresh Chicken • Tips for Finding Dog-Friendly Vacation Lodging • How to Care For a Female Dog in Heat • What Causes Cherry Eye in Dogs, and How to Correct It • Tell us Your CANIDAE® Story! • Have a health question? Come ask our Vet! |
6.
Strong tags
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Not found
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Not found
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7.
Alt Text
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The Petcurean Difference • Our Story • Sustainability • NOW FRESH™ •
GO!™ • SPIKE™ • SUMMIT™ • NOW FRESH™ • GO!™ • SUMMIT™ • Dogs Health &
Nutrition • Cats Health & Nutrition • International Distributors • Canada
& United States • NOW FRESH™ • GO!™ • SPIKE™ • SUMMIT™ • Nourishing the
ones we love for life
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CANIDAE® • Search • • • •
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8.
Page Load Time
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1.181 seconds
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0.25 seconds
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9.
Observations Regarding Page
layout:
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The page layout is easy to navigate. It is bright and colourful
without being too distracting. Their website overall is aesthetically
appealing
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The page layout is appealing, simple, and easy to navigate. The colours
are light which makes the text easy to read. There are also drop down menus
when you scroll over the tabs. This makes it easy to find what you are
looking for.
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10. Observations Regarding Visual Content:
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There are a wide variety of pictures and cute dogs on the site to help
grab the reader’s attention. There is good use of colour and their visual
content is consistent with their brand (orange theme, dog pictures, etc.)
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There are many pictures of dogs which appeal to the reader and help
describe the product.
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11. Call-to-action:
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Nutrition hotline, newsletter, download a coupon, find a retailer
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Sign up for our newsletter, Find Canidae globally, submit your story
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12. Anchored Text: (list 3)
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For Dogs
For Cats
Where to Buy
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Dog Food,
Cat Food, Our Story |
13. Moz Established Links: # to
Root Domain
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348
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711
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14. Moz Established Links: # Total
Links
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12,530
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88,207
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15. Top 3 inbound links.
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http://www.plainchicken.com/
http://www.fidofriendly.com/ http://www.hautedogs.org/howloween.html |
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16. Mobile Friendly:
Yes/No
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Yes
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Yes
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17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Yes – Like, tweet, pin
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Yes – E-mail, Like, Pin, Tweet, Google +
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18. Social Media: (List all SM icons on the home page.
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Facebook, Twitter, Pinterest, YouTube, Instagram
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Facebook, Twitter, Pinterest, YouTube, Instagram
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19. SERP ranking results when using keywords from this table: (placing or
page number)
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“Premium Pet Food Company”
Pg. 1 |
“Grain-free Dog Food”
Pg. 3
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Google Trends:
Google Trends Insights:
Dog Food
had a very high interest in between 2007 and 2008. Since then, the interest has
been fairly stable with a very gradual increase since 2008. Both Petcurean and
Canidae are non-existent on the graph. Their search volume is not high enough
to display any data.
Latent Semantic Indexing Keywords:
www.petcurean.com:
where to buy Petcurean
where to buy Petcurean
go dog food
now fresh puppy food
www.canidae.com:
now fresh puppy food
www.canidae.com:
Canidae pure sea
Canidae als
grain free salmon dog food
grain free salmon dog food
Summary:
Petcurean’s
strengths are its use of alt text and call-to-action. Canidae’s strengths are
its use of structural elements and very fast page load time. Other observations
are that both websites need to start taking advantage of meta-keywords. Neither
of them had any that came up when using Moz which really impacts their SEO.
Both sites
have a strong social media presence (they are taking advantage of all major
social media channels – Facebook, Twitter, Pinterest, YouTube, Instagram).
Canidae even has a blog on their website which is great to interact with
current and potential customers!
Conclusion:
In the dog
food industry, Petcurean and Canidae are both small Canadian companies. They
both are doing well with social media but need to work on their SEO by including
more keywords, strong tags, etc. In my opinion the overall winner of this SEO
Search analysis is Canidae. Their blog is very well constructed and maintained,
they have a great website with drop-down menus and attractive pictures. They
also have a larger number of Established total links than Petcurean does.
APA
Citations:
Canidae. (2016)
Retrieved from http://www.canidae.com/
Google. (May
2016). Google trends. [Dog Food,
Petcurean, Canidae]. Retrieved from https://www.google.com/trends/explore#q=dog%20food%2C%20%2Fg%2F11bw42glyr%2C%20%2Fm%2F0521mt1&cmpt=q&tz=Etc%2FGMT%2B4
LSIGraph.
(May 2016). LSIGraph keyword generator.
Retrieved from http://lsigraph.com/
Petcurean. (2016). Premium Pet Food for Dogs and Cats.
Retrieved from http://www.petcurean.com
SEOmoz Inc.
(May 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
Cool title font + background!
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