Do It For The Fans
By: Zak Priest
Digital marketing isn't just about what you as a company put out on the web; it's about what people are putting out their about you. We're going to take some time, having a look at what the web thinks about Purina and Nature's Variety
Purina
Not a whole lot going on for Purina in this category. Every mention on twitter is just in passing and not by dedicated pet/pet food accounts and all inbound links to their site are singular news stories, again, not by dedicated pet/pet food sites. Purina does get a lot of mention this way for good reason though; they sponsor/hold a lot of charity and awareness events. I'm going to post a few of these news stories here so you get what I mean.
Nature's Variety
This is where Nature's Variety shines. They might not have the best social media presence but people still love their brand and it shows. I'm going to show you some inbound links just like above, but unlike above I'm going to explain to give you a brief description of each link to really drive home that this is the kind of stuff we're looking for as marketers.
Ok, I know this isn't really an inbound link but I had to include this Twitter account. Not only is she the top listed influencer for Nature's Variety but she runs a really great Twitter. If you are a dog lover, definitely consider following her.
The title says it all. It's really great to get constant recognition from a community leader like this one.
Nature's Variety has had quite a few mentions on Martha Stewart's website. The site is in a blog format and talks about a whole bunch of homemaking topics, from making a bed to making pork.
Conclusion
I knew Nature's Variety was going to have great link metrics but I was really surprised at how awful Purina's were. Winner: Nature's Variety.
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ReplyDeleteInteresting content and i also like the layout of the blog
ReplyDeleteGreat blog, very interesting content
ReplyDelete