Facebook Faceoff: Petcurean vs. Canidae Pet Foods

Comparing Petcurean and Canidae’s Facebook pages.

Kelsey LeCoure

Taking a look at Petcurean and Canidae’s Facebook pages, there are a few things that indicate whether or not they are using them to their fullest capability. Petcurean has approx. 79,100 likes on their Facebook page which is 100,000 less than Canidae, who is sitting at 179,100 likes! Both pages typically respond to messages within one hour. Petcurean posts 1-3 times per week on average. Whereas Canidae posts multiple times per day. Each brands posts a variety of promotional content, coupons, videos related to the industry, tips for pet owners, and other interesting how-tos. Petcurean does not follow the 50/50 rule. The majority of their posts are related to their business. Canidae more closely follows the 50/50 rule. They have been posting many tips, how-to, and other interesting reads for pet owners. They have also been posting interesting facts about their products, factory, and other business related content. Limited Ingredient Diet, Grain-free food, and Free Treat Friday are all keywords used in Canidae’s Facebook posts.

Canidae's Most Popular Post

This is Canidae’s most popular recent post. It experienced 1,700 Likes, 61 Shares, and 42 comments! I think that this post was so successful because it gives insight into the lives of their own dogs in a fun and interesting way. The pictures also attracts viewers because, well, who doesn’t love a dog wearing clothes?!

Petcurean's most popular post

Petcurean’s most popular post recently came in at 1,900 Likes, 366 shares, and 1022 comments! The reason for these numbers is due to the caption saying that they will donate 1 lb. of food to a shelter for each comment received on that particular post. This encourages followers to engage with their content.

After considering all of the above statistics, I believe that Canidae is using their facebook page in a much more beneficial way than Petcurean. They post more frequently, their content more closely follows the 50/50 rule and they have a greater amount of engagement on their posts on average.