Tuesday 24 May 2016

Welcome to the Kennel!

A Digital Marketing Analysis of Dog Food Brands


The Marketing Kennel is a blog that will examine various dog food brands that are available in North America. We will be looking at their websites, social media accounts, and digital marketing strategies. We are creating this blog for our Digital Marketing course at Sheridan College.

The dog food brands that we will be writing about are:
Digital Marketing Specialist
Kelsey LeCoure

About our writers:

My name is Kelsey LeCoure. I am in my second year of the Marketing program at Sheridan College. I have a Black Lab named Troy. He is my service dog from the Lions Foundation of Canada Dog Guides. Feel free to check out our blog, SSD and the City, if you're interested in learning more about our journey as a service dog team. I will be examining the SEO and digital marketing strategies of both Petcurean and Canidae pet foods. I can also be found on LinkedIn.



Marketing and SEO specialist
Mark Faber







I am Mark Faber and have experience working with SEO and google analytics for new condo builds in the Ottawa area for the past 4 months. In this blog I will be evaluating 2 main brands, IAM’s and Blue Buffalo. Unfortunately I don’t have the joy of a dogs companionship, but as a kid I grew up with a beautiful golden retriever named Jesse. Visit my LinkedIn Page which can be found here.












Digital marketing Specialist
Zak Priest


Hey there! My name is Zak Priest and I'm a second year marketing student at Sheridan College. I love music and all things nerdy. I share a bed with a Bichon-Poodle mix named Benji. He's a total handful but I love him. Throughout this blog I will be looking into the digital marketing practices and strategies of Purina and Nature's Variety. Please feel free to contact me on LinkedIn. I hope you enjoy the content we have in store for you!





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